Mittelweser Heilquellen GmbH starts a new chapter with the source lab.
Mittelweser Heilquellen GmbH embarks on a new chapter with the source lab.
Hanover, October 22, 2025 – Mittelweser Heilquellen GmbH is embarking on a new chapter in brand development with the source lab. In the future, all existing and new products will be marketed under the name the source lab. – with a clear design, sharpened language, and a consistently further developed brand identity.
With its new appearance, the brand is focusing even more strongly on what it stands for today: minimalist skincare for sensitive skin, clear formulas, and a skincare philosophy that deliberately concentrates on the essentials.
"Our products are evolving with our brand – clearer, more modern, and more consistent in their alignment," says Brian Fennekoldt, Managing Director of Mittelweser Heilquellen GmbH.
"With the source lab., we want to show even more clearly what we stand for: minimalist care, understandable products, and a brand presence that makes this attitude visible."
New products with a modern brand appearance
With the rebranding, existing products will be gradually introduced with the new look. At the same time, the source lab. is expanding its range with new categories that consistently continue the brand idea.
These include solid shampoos and three deodorant roll-ons, aimed at people who value clear, skin-friendly daily care.
Solid shampoos for clear hair care
With its solid shampoos, the source lab. is launching hair care that combines cleansing with a minimalist product approach. The formulations have been developed to gently cleanse hair and scalp and integrate well into a conscious care routine.
The solid shampoos represent modern hair care that focuses on clarity, suitability for everyday use, and a harmonious feeling of care.
Deo Roll-ons for sensitive underarm skin
The range is complemented by three deodorant roll-ons that rely on a minimalist, skin-friendly formula. The products are aluminum-free and alcohol-free and are particularly aimed at people whose underarm skin reacts quickly to irritation or who are consciously looking for a clearer deodorant routine.
The variants at a glance:
• Grapefruit – fresh citrus note
• Bergamot-Sage – aromatic and clear
• Sensitive – fragrance-free
All three variants combine everyday deodorant protection with a formulation that is deliberately designed to avoid unnecessary irritation.
Care with a clear claim
With the launch of the source lab., Mittelweser Heilquellen GmbH is significantly sharpening its brand identity. The focus is not on loud promises, but on a clear attitude towards care: less overload, more clarity, and products that integrate well into the daily lives of sensitive skin.
"We develop care for people who want less irritation and more clarity in their routine," says Brian Fennekoldt. "the source lab. stands for products that are deliberately designed to be minimalist, and that is precisely where their strength lies."
Product information
the source lab. – solid shampoos
Solid hair care for gentle cleansing of hair and scalp
the source lab. – Deo Roll-ons
• Grapefruit
• Bergamot-Sage
• Sensitive
50 ml each, aluminum-free and alcohol-free
Available at www.the-source-lab.com
About Mittelweser Heilquellen GmbH
Mittelweser Heilquellen GmbH, based in Nienburg/Weser, develops care products for people with sensitive skin. With the source lab., the company brings its products together under a brand identity that stands for minimalist skincare, clear formulas, and a modern, conscious approach to care.
Press contact:
Mittelweser Heilquellen GmbH
Auf dem Kampe 3a · 31582 Nienburg
Tel. 05021 60390
E-Mail: info@mittelweser-heilquellen.de
